Hong Kong, December 8, 2009 Zuji.com, the number one online travel agency in Asia and Oceania, has announced that it has chosen KENSHOO™ Search as their search engine marketing technology platform. KENSHOO Search is an end-to-end SEM management and optimization platform that offers market leading scalability and automation capabilities.
“After reviewing the field KENSHOO Search was the only platform that could solve all of our problems and offered the most upside for ROI maximization. Not only did Kenshoo cover the basics but they offered more advanced features like tracking integration and conversion attribution. We can now automate the targeting of different regions based on the deals and inventory that we have available, including placing pricing and promotion text into our ads. We are very excited to get started on KENSHOO Search.” – Adam Sullivan, Head Digital Marketing, Asia Pacific at Zuji.com
Zuji.com is the award winning online travel agency that offers online booking and reservation services for airline tickets, hotels, cars, packages, insurance and travel activities. Zuji.com was looking for an SEM platform that would help them better reach their multinational customers. KENSHOO Search provided the most robust platform that supported multiple languages and currencies while giving the Zuji.com online marketing team the abilities to manage and automate region specific campaigns. Using the RealTime technology built into KENSHOO Search. Zuji.com will be able to directly link their inventory into their search marketing campaigns with automated targeted for different regions.
“We are proud to add Zuji.com to our customer portfolio, they are great brand name and their award winning service speaks for itself. Zuji.com faces a lot of complex issues with their SEM campaigns due to rapid changing nature of the travel market and their international portfolio of website. We plan to help them gain control of their SEM management and then optimize through intelligent automation to expand their reach and increase ROI.” – Andrey Shirben, Kenshoo Director of Business Development.
Zuji.com will work with Beyond Media Global, a Kenshoo Regional Partner, to service and support their search marketing program as it grows and expands. Headquartered in Hong Kong, Beyond Media Global provides businesses with internet marketing strategy and services with a focus in Greater China and Asia Pacific.