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San Francisco (June 27, 2011) – Kenshoo (, a global leader in digital marketing software, today announced the appointment of Ziv Oren as chief information officer (CIO) across Kenshoo’s global enterprise technology platform and more than ten international offices.

“Ziv has proven that he can help global companies stay ahead of the curve and be agile,” said Yoav-Izhar Prato, Kenshoo CEO. “Ziv shares the Kenshoo DNA and his persona will fit in well with our culture as we push our agenda in search, social, and beyond.”

Oren brings over 20 years of experience in information systems to Kenshoo. He joins the company from 888 Holdings where he was CIO, overseeing IT infrastructure and operations as well as business intelligence for one of the world’s most popular online gaming entertainment and solutions providers. Earlier in his career, Oren served as head of technology operations for and DealTime, now, a service of eBay.

“Kenshoo has assembled a world-class engineering team and constantly pushes the boundaries in digital marketing,” said Oren. “I will make sure Kenshoo customers continue to get the performance they expect as they grow their businesses on our backs.”

At Kenshoo, Oren will lead the IT, Production, and Automation departments globally as well as manage the day-to-day operations at Kenshoo’s Israeli site. Kenshoo boasts one of the most advanced and sophisticated platforms in the digital marketing industry. Oren’s charge will be to continue to scale the current Kenshoo infrastructure and manage continued growth across a customer base that features some of the world’s most elite online advertisers and agencies.

Kenshoo currently has more than 650 million keywords managed on its platform and campaigns running in over 100 countries. With full local currency and language support, Kenshoo was the first platform to integrate with Baidu and Yandex in addition to supporting the advertising APIs of major global search engines Google, Yahoo and Bing and the world’s largest social network, Facebook. To date, Kenshoo has completed integration with more than 30 third party digital marketing platforms including ClearSaleing for attribution, Criteo for retargeting and LinkShare for affiliate marketing.

Underscoring Kenshoo’s technical achievements to date is the tracking of 70 million post-click digital marketing conversion activities each day or 800 events per second, contributing to over $15 billion in annual sales revenue for Kenshoo’s customers. In the past year, through environmentally-friendly infrastructure planning, Kenshoo achieved a reduction of 2.7 million pounds of Carbon Dioxide, the equivalent of taking 228 cars off the road each year or planting 4,000 new trees.
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