Today, we unveiled the Kenshoo Infinity Suite at the Mobile World Congress in Barcelona. You can learn more in our official press release, but here’s some additional background on the announcement and what it means for our clients.
Since Kenshoo was founded, our mission has been to empower every marketer in the world with technology to build brands and generate demand across all media. The Kenshoo Infinity Suite is another bold step towards realizing this vision and helping our clients grow.
Already established as the “sole” leader in search and social with best-in-class forecasting and attribution, the Kenshoo Infinity Suite brings together all of our solutions into a holistic offering along with added capabilities for premium mobile display advertising.
With our heritage in search marketing, Kenshoo has a strong track record of innovation around leveraging consumer intent to drive conversions. To help brands better engage with their customers and prospects based on expressed affinities, we developed social media software that also incorporates key signals from search.
As we began to exploit the intersections of search and social, the concept of Infinite Optimization came into play. Essentially, this is the shared goal between Kenshoo and our clients to continually improve every step of the customer journey and drive optimal marketing performance.
Today, with mobile now accounting for 60% of digital time spent, the challenge for marketers has become increasingly complex in terms of connecting supply to demand and meeting corporate goals across channels and devices.
To address this need, Kenshoo is redefining the mobile marketing opportunity by using our proven and proprietary combination of premium advertising inventory, intent and interaction data, and agile marketing framework. Though our partnership with AppNexus, Kenshoo clients will be able to activate search and social data across the most valuable display placements available such as mobile web and in-app placements via Nexage, MoPub, and other select exchanges.
The Kenshoo Infinity Suite packages all our capabilities together:
- Management & Optimization
- Personas & Audiences
- Measurement & Reporting
- Forecasting & Attribution
Across all channels and devices:
Our new offering reorients marketing around maximizing customer lifetime value by activating CRM and other first party data. Furthermore, it gives marketers the agility to go from insights to execution through predictive modeling and automated optimization along the path to conversion.
That may sound like a lot of buzzwords, but hopefully you agree it’s buzzworthy!
Contact us today to learn more about the Kenshoo Infinity Suite.