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San Francisco (April 19, 2012) – Kenshoo (, a global leader in digital marketing software, today became an inaugural Preferred Partner in the Yahoo!|Bing Preferred Partner Program. The new program, unveiled today on the Yahoo! blog, highlights leading SEM technology providers, including Kenshoo, who have committed to a higher standard of adCenter compatibility and advertiser experience.

“The Yahoo!|Bing Preferred Partner Program is part of Yahoo! and Microsoft’s dedication to a strong SEM technology ecosystem that provides best-in-class solutions to our advertisers and agencies,” said Alex Mrazek, Yahoo! senior director, technical account management & partnerships.

According to Yahoo!, advertisers can expect a higher level of adCenter platform and feature support from a Yahoo!|Bing Preferred Partner. Kenshoo has committed to ensuring the Kenshoo Universal Platform continues to meet the program functionality requirements, which will continue to be updated as new features are introduced into adCenter.

“As digital marketing and search engine marketing in particular continues to become increasingly competitive, tapping into the best tools and features from the top engines can make or break a campaign’s performance,” said William Martin-Gill, GM Kenshoo Enterprise. “At Kenshoo, we’ve always focused on fostering innovation that boosts profitability for digital marketers, and that includes embracing new advances from the world’s top search engines. The Yahoo!|Bing Preferred Partner Program recognizes Kenshoo as a platform for advertisers who want superior adCenter integration and support.”

About Kenshoo
Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. Kenshoo powers 4 of the top 5 U.S. travel websites, 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency networks, and 23 of the Fortune 50 companies. With campaigns running in more than 190 countries, Kenshoo clients include Annalect, Barnes & Noble, CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital and Arts Alliance. Please visit for more information.

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