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San Francisco (October 12, 2011) – Kenshoo (, a global leader in digital marketing software, today unveiled a functional prototype of its new online marketing application developed on the new X.commerce open commerce ecosystem during a main stage demo at theInnovate Developer Conference 2011.

X.commerce brings together the technology assets and developer communities of eBay, PayPal and Magento to give merchants access to open commerce technology that can scale and grow their businesses. Kenshoo was chosen as one of the first outside partners to develop within the X.commerce environment based on its market leadership position, specifically in retail, as well as Kenshoo’s track record for innovation and global presence. Through direct integration with X.commerce, the Kenshoo solution helps merchants generate demand through automated ad creation and optimization across Google, Bing, Yahoo! and Facebook.

“With the introduction of X.commerce, Kenshoo’s demand generation solutions for the world’s largest and most sophisticated retailers can now be leveraged by merchants of any size and shape,” said, Sivan Metzger, General Manager, Kenshoo Local. “The offering we’ve developed through X.commerce will provide merchants with the ability to drive consumer awareness and traffic to their storefronts, whether they’re mobile, online, or in-store.”

Kenshoo’s X.commerce application dynamically creates ad campaigns, including highly-targeted ad copy and keywords, based upon the merchant’s product catalog. On an ongoing basis, Kenshoo updates ads and bids based on each merchant’s inventory availability, merchandising and promotions to meet pre-defined goals.

Whether merchants are trying to generate awareness, stimulate direct response sales or drive word-of-mouth, Kenshoo enables seamless ad campaign management and tracking within the eBay technology stack. For example, through the X.commerce integration, Kenshoo campaign reports can be accessed directly within a merchant’s Magento administration console.

“Kenshoo was quick to embrace the X.commerce vision and recognize the market opportunity to help retailers innovate and grow at a time when technology is changing the face of commerce,” said Matthew Mengerink, Vice President and General Manager, X.commerce. “Demand generation plays a crucial role in commerce and Kenshoo stands ready to deliver for merchants across the globe.”