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Digital marketing veteran joins Kenshoo to lead operations for flagship digital marketing software solution

San Francisco(December 14, 2011) – Kenshoo (, a global leader in digital marketing software, today announced the selection of William Martin-Gill as General Manager of Kenshoo Enterprise, the industry’s premier campaign management platform for paid search and online marketing.

Martin-Gill will join Kenshoo from eBay, where he served as Director of Global Search Engine Marketing and managed the company’s global paid search efforts and Triton platform. In previous roles, Martin-Gill was the global lead for the eBay Partner Network, managing over 100,000 affiliates across 15 countries and was a Senior Manager in eBay’s Corporate Strategy group. Before joining eBay in 2004, Martin-Gill completed his MBA at Harvard Business School and spent 3 years with the Boston Consulting Group., where he was part of the team that conceived and launched  Martin-Gill has a BS in Systems Engineering from the University of Virginia.

In his role as general manager of Kenshoo Enterprise, Martin-Gill will be responsible for all aspects of the product including strategy, partnerships, and delivery. In the past year, Kenshoo released many first-to-market innovations including Kenshoo Editor and Kenshoo Watchdog as well as forming alliances with Annalect for mobile and Covario for search engine optimization. The company recently released Kenshoo Enterprise 4.0 with more than 50 completed third-party integrations on the Kenshoo Universal Platform. In October, Kenshoo announced that it was developing an automated campaign management tool through the new eBay X.commerce open commerce system and unveiled a prototype of the application at the Innovate Developer Conference.

“I look forward to building on the incredible momentum that Kenshoo has established in the marketplace,” said Martin-Gill. “Kenshoo Enterprise is already the product of choice for the most sophisticated advertisers and agencies around the world so my task will be to continue pushing the envelope to give our customers every possible advantage.”

“I’m confident that Will is the right person to guide Kenshoo Enterprise into the future,” commented Yoav Izhar-Prato, Kenshoo CEO. “We have some big ideas cooking in the lab that will change how people interact with digital marketing and Will brings the know-how and relationships to execute on our vision.”

About Kenshoo
Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $15 billion in annual customer sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. Kenshoo powers 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency networks, and 23 of the Fortune 50 companies. With campaigns running in more than 100 countries, Kenshoo customers include Accor, Annalect, Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit for more information.

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