by Stacie Levy, Kenshoo Senior Director of Marketing
“Even if we don’t realize it, we’re most likely already using evidence within our marketing campaigns. The key to proving our value and receiving the desired verdict is in presenting the right mix of evidence.
Buying a product or service is oftentimes a balancing act of emotional and rational decision-making. Here are some of the questions buyers ask themselves…”
Read the full article on Clickz.com.