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by Chris Costello, EcommerceBytes

“Following the first full week of the rollout, merchants can breathe a sigh of relief. Across the Kenshoo platform, advertisers experienced a one penny (or roughly 1%) decrease in CPC, average position improved by 0.2 moving ads closer to the top of the page on average, and click-through rate (CTR) increased by one tenth of a percent, which represents a 7% increase over the previous week.”

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