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by Polly Becker, Wall Blog

“This is more welcome news for Facebook and its well publicised problems of selling mobile advertising early that Mark Zuckerburg went some way to dispel in October when he said: ‘I want to dispel this myth that Facebook can’t make money on mobile. The most important thing to understand here is that we’re just getting started with our mobile product development and monetisation.’

The latest data come, from a study of two million Facebook ad clicks and conversions by global advertisers who use the Kenshoo Social marketing platform.”

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