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Walgreens, one of the largest drugstore chains in the United States, is a key partner of Red Nose Day, a national charity event that raises funds and awareness for children living in poverty. In 2016, Walgreens set an aggressive goal to surpass last year’s sell-out success with a new $20 million donation target for Red Nose Day.

Facebook and Instagram formed the foundation of a social media strategy that delivered engaging video ads with a broad reach, while Kenshoo enabled scalable creative and audience management. The results were amazing…