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As a sophisticated marketer, Walgreens invests heavily in a range of digital marketing tactics to connect with their shoppers when and where it makes sense. When it came time to drive awareness and clicks for Soap & Glory, one of their bath and body brands, they turned to Kenshoo to deliver. They knew they needed to find their precise audience on Facebook and Instagram, and breakthrough with unique and engaging creative that effectively conveyed the brand’s differentiation.

Enter Kenshoo’s Creative Manager…