U.S. retailers saw total clicks and online revenue generated by search advertising increase 24 percent year-over-year
San Francisco (December 28, 2011) – Kenshoo (www.kenshoo.com), a global leader in digital marketing software, today released additional data points from the company’s annual Online Retail Holiday Shopping Report. These findings focus on the week before Christmas, a critical period for last minute shopping, as well as updated information for the entire holiday season to date. The dataset examined by Kenshoo represents more than 25 billion total search advertising impressions, nearly 300 million clicks and over 7 million online sales transactions.
Online retail revenue driven by search advertising increased 24 percent year-over-year (YoY)
Online retail search advertising spend increased 39 percent YoY
Retail search advertising clicks increased 24 percent YoY
Online retail revenue driven by search advertising increased 22 percent YoY
Online retail search advertising spend increased 30 percent YoY
Online retail search advertising click-through-rate increased 28 percent
“The pace of online shopping in the U.S. continued to surge all the way through Christmas this year,” said Aaron Goldman, chief marketing officer at Kenshoo. “By and large, retailers anticipated the demand and increased paid search budgets while consumers responded in kind with their clicks and their cash.”
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