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How important is search marketing to UK brands, and what do marketers believe they’re getting out of paid search? Read the results of our research in: Search Marketing – What UK Marketers Really Think.
Based on a MarketingWeek survey commissioned by Kenshoo, this report includes findings on:

  • Which search engines are most preferred by UK marketers
  • Paid search budgets and effectiveness of SEM towards meeting key business goals
  • Social media properties and how they’re stacking up as key influences in the UK
  • How brands are integrating search marketing into their overall budgets