With over 270 million members tweeting over 500 million tweets each day, and a massively connected mobile audience, Twitter represents an effective way for brands to reach key audiences and influence consumer behavior by participating in two-way conversations.

As marketers develop more proactive strategies and become savvier about using first-party data, Twitter becomes a key aperture to leverage signals of intent and interaction. As outlined in this playbook, the various advertising offerings from Twitter bring several unique and powerful ways to reach target audiences and drive tangible results.

Download Kenshoo’s Twitter Advertising Playbook to understand how to turn 140 characters into opportunities to grow your business.