Kenshoo for Travel
Kenshoo for Travel
Engage and convert travelers along every step of their digital journey.
Today’s traveler researches their trips and vacations across a wide range of digital content. Apps, social media, video, and search engines are just a few of the advertising channels that travel marketers must master in order to ensure that they make it into the traveler consideration set. New, digital-first companies have been able to build major businesses in the travel industry over the last decade and legacy brands must find ways to be even savvier in order to compete—that means making the most of online advertising’s key channels: search, social, and mobile.Kenshoo Drives $7B in Advertising Spend Across the Most Critical Media
Solving Challenges for Travel Marketers
Access, Integrate & Manage Data
- Integrate with external data sources
- Optimize to margins
- Automate & customize reporting
Support for Scale & Optimization Opportunities
- Manage large volume of campaigns at scale
- Uncover opportunities based on seasonality
- Drive interaction through social media
- Re-engage consumers through retargeting
Improve Optimize to True Value
- Identify interactions that drive return
- Understand search & social interplay
- Drive bidding based on attribution
“The campaign was a great success, and Kenshoo’s innovative technology allowed us to significantly improve the efficiency of Hilton’s established paid search program. We plan to expand the program to include many other profiles and look forward to improved performance and efficiency across the board.”
Jake Hughes, Director, Paid Search, iProspect
