Today’s traveler researches their trips and vacations across a wide range of digital content. Apps, social media, video, and search engines are just a few of the advertising channels that travel marketers must master in order to ensure that they make it into the traveler consideration set. New, digital-first companies have been able to build major businesses in the travel industry over the last decade and legacy brands must find ways to be even savvier in order to compete—that means making the most of online advertising’s key channels: search, social, and mobile.
“The campaign was a great success, and Kenshoo’s innovative technology allowed us to significantly improve the efficiency of Hilton’s established paid search program. We plan to expand the program to include many other profiles and look forward to improved performance and efficiency across the board.”
Jake Hughes, Director, Paid Search, iProspect