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by Stacie Levy, Kenshoo

“Transitions in our marketing automation practice are just as important and can be prone to the same lack of focus as in yoga. Not that it’s intentional; we can just be so focused on reaching an overarching ROI or a specific lead goal that it’s easy to overlook how we handle a customer as she moves from one stage of the buying process to another.”

Read the full article on ClickZ.com