The peak end-of-the-year shopping season is nearly upon us. Marketers, are you and your campaigns poised to capture seasonal success this year? Last year, we provided best practices to help you maximize your paid search during the holidays in our seasonal Guide for Retail Search Marketers. In this Guide, Ted Schuster, Associate Director of Advertising at Resolution Media, contributed a Marketer Perspective, sharing his timely tips for surviving the seasonal swarm. We’re excited to share an excerpt of Ted’s perspective on our blog to keep you “In the Loop” as the holidays swiftly approach.
If you enjoy this piece, be sure to download a copy of the full guide and the corresponding supplemental materials. Remember, you can view all the topics featured in the Kenshoo Guide Series by visiting Kenshoo.com/Guide-Series.
Some parents (like mine) hit the malls as early as August buying presents for the holidays. A bit overboard? The argument could be made. But it’s that same spirit of preparation that will make what is often a dauntingly complex season for marketers significantly more manageable.
Here are some ideas that can help:
Make sure your team and co-workers know that the extra effort is appreciated — a little gratitude goes a long way.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.