It’s estimated that this year 1.75 billion people worldwide will be smartphone users with mobile phone internet penetration maintaining double-digit growth through 2016. Marketers have felt the shift to a multi-device world as adoption of web-enabled mobile devices – including smartphones and tablets – is fundamentally changing consumer behavior.
Advertisers are poised to capitalize on this opportunity to capture and engage potential consumers across devices, but do they understand cross-device trends and are they acting on key insights? To better understand how brands and agencies approach the three-screen world from a paid search perspective, Kenshoo surveyed over 350 global marketers and analyzed the results.
Download Advertiser Perceptions of the Three-Screen World to see how marketers perceive mobile adoption and learn the key imperatives advertisers need to know to win in a multi-device world. To view Kenshoo’s related mobile shopping trends joint study with Yahoo, please click here.