by Laurie Sullivan, MediaPost
“Here’s another example of a search company developing technology that predicts the costs of achieving return on investments and automatically adjusts campaigns to meet those forecasts.
Kenshoo engineers have developed machine learning technology called Halogen that gives marketers insights into the future performance of advertising campaigns. It allows them to find previously unexplored markets by their company, and make better investment and optimization decisions.”
Read the full article on MediaPost.com.