Note:This post is part of a 3-week blog series exploring the roots of Infinite Optimization™. To stay in the loop as each new post is published, please subscribe via email using the box on your right.

Well, folks, it’s been an incredible journey…

Forget the 8 months we’ve spent at Kenshoo bringing this idea to life, can you believe we made it through 15 blog posts (this one makes 16!) and more than 4,500 words?!?

I haven’t written this much in one place since my book. Well, maybe an RFP response. 🙂

To recap the road to Infinite Optimization:

In part 1, we viewed the vision.

In part 2 (a, b, c, and d), we constructed the construct.

In part 3 (a, b, c, d, and e), we visualized the visual.

In part 4 (a, b, c, d, and e), we promised the promise.

So where do we go from here?

From a product standpoint, we’re committed to Infinite Innovation to offer opportunities for our committed clients to perpetually perform. Stay tuned for a big announcement from Kenshoo next week on this front.

From a marketing standpoint, we plan to infuse more art into the mix over the coming months and find new engaging ways to help our clients and the community at large wrap their arms around this concept and make it their own.

Along those lines, we’ll be offering an experience like no other to select clients and partners at K8, our first annual global client summit in Sausalito next week as we join together in the pursuit of Infinite Optimization. I won’t give away too much here but suffice it to say that everyone in attendance will have a hand in creating an ROI masterpiece.

And those at dmexco in Cologne should keep an eye out for the Kenshoo Infinite Optimisation stand:


I hope you enjoyed this inside look at Infinite Optimization and how it came to be.

And I hope you’ll hold us to our promise of delivering Infinite Optimization at every turn along the road…

Infinitely yours,