Note: This post is part of a 3-week blog series exploring the roots of Infinite OptimizationTM. To stay in the loop as each new post is published, please subscribe via email using the box on your right.

Hope you’re enjoying the road to Infinite Optimization!

Today is the final post of part 2. (Don’t worry there are 2 more parts to come!)

Over the last three days, I’ve shared various challenges faced by marketers in today’s digital world and how Kenshoo addresses them. And, on Monday, I shared the vision behind Infinite Optimization.

Today we’ll round things out with one more burning issue our clients often encounter.

Challenge #4: How do I find new ways to optimize my campaigns?

No matter how hard marketers try to stay on top of their programs, there are always changes in the marketplace – eg, new formats, new platforms, new competitors — that necessitate new optimization techniques or else campaign performance plateaus.

Solution: Infinite Optimization

Kenshoo provides all the essential ingredients for operating in an endlessly evolving landscape and effectively achieving marketing objectives.

At our core are 3 components that make us better positioned than anyone else in the market to deliver on the promise of Infinite Optimization – Adaptive Technology, Tailored Algorithms, and Unmatched Scale.

  • Adaptive Technology – flexible infrastructure wrapping itself around each client to deliver peak relevancy
  • Tailored Algorithms – proprietary models constantly recalibrating to meet defined goals
  • Unmatched Scale – sustainable platform featuring intelligent automation to drive maximum performance

Add it all up and results are quite remarkable.

OK, now you know what Infinite Optimization means to our clients. Stay tuned for part 3 in this series when I share the process we went through to create the infinity loop graphic and some of the alternate versions we came up with along the way.