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by Todd Herrold

“At Kenshoo Social, we wanted to better understand the trials and tribulations of major advertisers (those spending $100,000/year or more on social media) to augment what we’ve learned from our own clients. We turned to Forrester Consulting and commissioned a study to shine some light on what drives success and failure in social media marketing.

In this month’s post, I’m going to walk you through some of the key findings from the study and share key tactics you can implement to ensure you are maximizing the return on your social media investments.”

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