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by Katie McQuarter, The Drum

“Kenshoo product manager Irina Bukatik explains the reasons behind improved click-through from PLAs compared with the text-based model: “PLAs allow retailers to be more creative and visual in their paid ads. They can look forward to improved click-throughs and conversions while reducing their CPC expenditure. We really believe it’s a win-win for retailers and they should at least experiment early on rather than wait.”

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