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by Caitlyn Bohannon, Mobile Commerce Daily

“‘On the surface it’s about driving engagement with their new line and the lifestyle brand that is Ted Baker,’ said Doug Chavez, global head of marketing research and content at Kenshoo, San Francisco. ‘On a strategic level, my hunch is that Ted Baker will analyze the social sharing signals as a form of intent data to become a more proactive marketer across channels, such as social, search and display.’”

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