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by Ginny Marvin, Marketing Land

“More than one in three large social media advertisers are not satisfied with their efforts from both paid and organic social media strategies. Those marketers that are satisfied with their social efforts are happiest with the results they achieve from paid social advertising than from using organic tactics alone.

These are conclusions of a study published by Kenshoo Social today called “The Key to Successful Social Advertising.” Kenshoo Social commissioned the study from Forrester Consulting to look at the strategies and tactics used by marketers in the U.S whose companies spend more than $100,000 per year on social advertising.”

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