by BizReport

“‘Offering multiple links and images, or showcasing apps through video provides advertisers more flexibility in demonstrating their appeal to users, so it’s no surprise that we’re seeing movement towards these ad units when it comes to app installs,’ said Chris Costello, senior director of marketing research for Kenshoo. ‘What’s more, these ads can facilitate greater interaction with users, driving clicks that are then opportunities for apps to be downloaded and integrated into people’s daily routines.'”

Read the full article on