Watch your marketing programs take off across publishers
Optimize toward unique goals
Maximize bookings, get the best return, and understand where your next dollar will be best spent
Scale efforts quickly
Respond to changing market dynamics and account for new deals, seasonality, flights, location, and more
Uncover high-performing audiences
Engage customers throughout their journey across devices and publishers and drive loyalty
- Budgeting & Forecasting: Understand spend opportunities and their impact to ensure you hit budget and ROI targets.
- Dynamic Inventory Marketing: Automatically create campaigns via Inventory-Based Campaigns to create relevant ads and scale efforts across publishers.
- Real-time Optimization: Activate portfolio and model-based bidding policies and set custom goals to account for mobile consumers, product margins, and more.
- Audience Targeting: Match the right audiences with the right offers and leverage intent data to target highest value consumers.