Combined local marketing platforms generate three times the anticipated leads, deliver 2.5 ROI for Sonus
Evanston, Ill. and San Francisco (March 21, 2013) – SIM Partners, a local marketing automation provider, and Kenshoo, the global leader in premium digital marketing technology, today announced the results of a recent cross-channel marketing campaign from Sonus Hearing Care Professionals (www.sonus.com). Sonus utilized SIM Partners’ Velocity™ , an automated local marketing SaaS solution, in conjunction with Kenshoo Local™, a local search marketing platform built to effectively manage high volumes of individual campaigns, to deliver a 67 percent decrease in cost-per-lead (CPL) and a return on investment (ROI) of 2.5.
“Velocity and Kenshoo Local combined to make the perfect solution for achieving Sonus’ local marketing goals,” said Elizabeth Rossini, director of marketing for Sonus. “We established our goals for the program in advance, and with the help of SIM Partners and Kenshoo, we’ve exceeded them all to this point. We could never have predicted this level of success.”
Sonus chose SIM Partners and Kenshoo as its preferred local marketing solution with the goals of generating leads at the location level for all of its franchisees and driving scalable, automated and customizable marketing campaigns that maintained industry compliance standards. Through VelocityTM and Kenshoo Local, Sonus leveraged custom landing pages, mobile pages, paid ads, search engine optimization and local optimization for each franchise location. The program generated more than three times the anticipated qualified leads, while substantially reducing CPL and boosting ROI.
“Sonus understands the value of connecting with customers and potential customers on the local level, and this campaign illustrates the success large brands can have if they take the time to establish best-in-class campaigns,” said Jon Schepke, president and founder of SIM Partners. “Hopefully the results achieved by Sonus serve as a wakeup call for other brands to adopt scalable technology platforms that can enable their locations to provide an engaging local experience for customers and prospects.”
“Sonus employed a very intelligent strategy by using both national and franchise-level paid search campaigns to complement local page optimization and data feed distribution, and the results speak for themselves,” said William Martin-Gill, general manager of Kenshoo Search. “Hyper-local marketing has become increasingly important for multi-location brands, and leveraging a cross-channel model has the potential to pay big dividends.”
With more than 100 hearing care centers in the United States and Canada, Sonus’ experienced professionals and audiologists offer complimentary hearing screenings, in-depth evaluations and testing, the latest technology in hearing aids, and expert recommendations to help improve a patient’s hearing and quality of life. Because every person’s hearing loss is unique, Sonus’ Patient-Centered ApproachSM and one-on-one consultations ensure the best possible hearing solution is provided to every patient. A commitment to personalized, high-touch service, an industry-leading risk-free 75-day trial and some of the longest hearing aid warranties available has garnered Sonus extraordinarily high levels of patient loyalty and customer satisfaction ratings. For a locator tool, consumer education about hearing loss and much more, visit www.sonus.com.
About SIM Partners:
SIM Partners technology empowers major brands to maximize digital marketing results at a local level by optimizing location specific content and business information to dominate local and social search results for hundreds or thousands of local entities. SIM Partners provides a full suite of scalable and automated digital marketing technology, anchored by automated local marketing SaaS solutions, VelocityTM and Velocity SocialTM. Velocity enables brands to optimize their content and location information through local, social and mobile channels to maximize results for stores and locations. A social CRM tool, Velocity Social enables large brands to effectively manage social communities for multiple locations on Facebook and Twitter and empower locations to build their businesses with social media while ensuring each post complies with brand standards. SIM Partners is based in the Chicago area. For more information, visit www.simpartners.com.
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit www.Kenshoo.com for more information.