Plan, activate and scale effective marketing across the most engaging digital channels and leading media worldwide.
Platform
Stay at the top of your industry with tailored solutions and in-house expertise for connecting with your most valuable audiences.
Industries
Learn about Kenshoo client success and benefits alongside thought-provoking, research-backed content across the digital marketing space.
Resources
Dive deep and discover more about Kenshoo; learn about our awards, leadership, office locations and current positions.
Company
© 2021 Kenshoo, Ltd. All Rights Reserved.
Privacy Policy. Cookie Policy. Recruitment Privacy Policy.
Platform
About
Resources
© 2021 Kenshoo, Ltd. All Rights Reserved.
Privacy Policy. Cookie Policy. Recruitment Privacy Policy.
When it comes to data, context matters.
Marketing that relies only on internal metrics is by definition backward-looking and inefficient.
Business analytics disconnected from marketing are slow to operationalize, often missing the moment of truth. And both departments only see half the picture.
The first-to-market combination of Signals Analytics' AI-powered advanced analytics platform and Kenshoo’s renowned marketing activation and measurement technology is designed to connect insights and action like never before. Make more of your marketing investments, make business decisions that aren't based on guesswork, and put your brand on top.
Improve workflows with insights that connect the dots and actionable marketing intelligence to support the entire customer journey
Learn more about the powerful combination
of Signals Analytics + Kenshoo:
Signals Analytics' configurable data platform is powered by patented NLP techniques and contextual engines to go beyond the surface of words, and beyond basic social listening to extract true meaning and intent from a vast range of external data sources.
Benefits
Unify strategy, sales and marketing with 360-degree data—and the tools to act
Transform your marketing organization from reacting after the fact to making fully informed, predictive decisions—about customer audiences, creative elements, sales performance, product strategy and retailer mix—that drive holistic intelligence and give your brand a competitive edge.
From the billions of data points generated each day, we'll separate signal from noise, surfacing the ones most meaningful to your business, and deriving actionable, measurable recommendations for your marketing that help you determine the business value of each insight.
Social signals
Voice of the customer
Key opinion leaders
Emerging trends
Marketplace innovation
Demystify marketing roadblocks with relevant market intelligence
Insights
that help
you go beyond
the 'what'
to uncover the 'why'
Product claims
Competitive developments
Brand perception
Audience & publisher data
CRM & partner data
Winning brands rely on the insights generated by the Signals Analytics platform:
Product and Advertising Alignment
For example: Which of my products or services are my best bets for advertising, and where is the "white space" where I can gain a competitive edge? More
Holistic Campaign Benchmarking
For example: How can I explain and plan for performance anomalies based on customer sentiment and search trends by sales channel (for example, a specific retailer), and/or based on the moves my competitors are making? More
Ad Profitability Optimization
For example: How can customer intention and sentiment trends provide proactive intelligence to drive conversion optimization of my advertising, ensuring maximum advertising return and impact? More
Media Mix and Category Growth
For example: Which developing trends present opportunities for me? Who are my most valuable customers and how can I find more of them? Which distribution channel and media investments are the best fit for my audiences and brand? More
A Unique and Powerful Wealth of Combined Data
13K+ data sources from Signals Analytics meet customer and marketing data from Kenshoo's
7M audience segments and $7B in annual media spend across 2K+ advertisers to enrich your marketing decisions with a broader range of data inputs:
Product and Advertising Alignment
Key Insights: Cross-Category Market Basket Data + Performance Metrics
Ad Profitability Optimization
Key Insights: Brand Intelligence Metrics + Advertising ROI
Holistic Campaign Benchmarking
Key Insights: Search Trend Detection by Retailer + Competitor Signals
Media Mix and Category Growth
Key Insights: Customer Journey Trends + Audience Sentiment
+
Augmented Analytics
Actionable Insights
Decoded Marketing
Configurable Analytics to Maximize Your Marketing Outcomes
Insights
that help
you go beyond
the 'what'
to uncover the 'why'