CASE STUDY: SUCCESS WITH KENSHOO

Jam City Drives a 29% Increase in Customer Lifetime Value by Leveraging Kenshoo

"Kenshoo’s ability to quickly adjust to constant market changes and incorporate updates into the platform has been extraordinary. We’re able to leverage the newest Facebook advertising features at scale, ensuring that we stay ahead of the competition. In addition, the overall level of service Kenshoo provides is above and beyond expectations; our account managers are very responsive and assist us every step of the way."
Scott Palmer, Senior Marketing Manager, Jam City

Jam City Drives a 29% Increase in Customer Lifetime Value

13 %
Increase in Cross-Product App Install
29 %
Increase in Cross-Product Customer LTV

Background

Jam City is a leading cross-platform mobile games studio, delivering highly entertaining and engaging titles to millions of users around the world on Facebook, iOS, Android and Amazon. Founded by MySpace co-Founders Chris DeWolfe and Aber Whitcomb, and former Fox executive Josh Yguado, SGN’s strong executive team with stellar programming and creative talent has established the company as a leader in the mobile gaming industry. Jam City’s acquisitions include Mindjolt, SGN, and Mob Science. Jam City’s patent-pending MasterKey technology deploys games seamlessly across multiple platforms, allowing players to interact with friends regardless of the device or site they prefer. Jam City operates with a global presence with offices in Los Angeles, San Francisco, San Diego, Palo Alto, and Buenos Aires.

Challenge

Prior to partnering with Kenshoo to execute its social advertising campaigns, Jam City leveraged a platform that had experienced issues around engineering, speed, and optimization efficiency. These issues began to be detrimental to the success of its program, Jam City decided to search for a trusted partner to elevate its social advertising program. The team needed a platform that could help it overcome the following challenges in an efficient and effective manner:

  • Create large-scale campaigns at high volume 
  • Drive mobile app installs at a profitable cost-per-install (CPI) 
  • Adjust bids based on device, location, and audience 
  • Incorporate internal predictive customer lifetime value (LTV) data into campaign optimizations

Solution

Jam City saw Kenshoo as a strategic partner and migrated all of its campaigns over to the Kenshoo Apps platform. The team ramped up quickly and utilized many facets of the platform to drive overall success, including:

  • Leverage social workflow tools to increase day-to-day campaign management efficiency
  • Utilize mobile app install ads and video ads to drive engagement and conversions
  • Optimize campaigns to account for predictive lifetime value 
  • Incorporate internal predictive customer lifetime value (LTV) data into campaign optimizations

Results

Kenshoo Apps allowed Jam City to streamline the campaign creation process and make broad optimizations across all campaigns. Shortly after onboarding, Jam City began to see positive performance from its Facebook advertising program across all games in its portfolio with a 13% increase in cross-product app install and 29% increase in cross-product customer LTV.

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, Jam City Drives a 29% Increase in Customer Lifetime Value by Leveraging Kenshoo

Challenge

  • Prior to partnering with Kenshoo to execute its social advertising campaigns, SGN leveraged a platform that had experienced issues around engineering, speed, and optimization efficiency.

Solution

  • Jam City leveraged Kenshoo Apps’ social workflow tools to increase day-to-day campaign management efficiency, optimized campaigns to account for predictive lifetime value, and Incorporated internal predictive customer lifetime value (LTV) data into campaign optimizations.

Results

  • Jam City began to see positive performance from its Facebook advertising program across all games in its portfolio with a 13% increase in cross-product app install and 29% increase in cross-product customer LTV.