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by Michael Boland

And that’s where search comes in. Kenshoo will drive traffic to these sites, as it does best. More specifically, it will be available to manage keyword optimization and other search marketing tools to establish a better presence.

“You can select the products you want to advertise, then select Google, Facebook and others,” said Kenshoo Local GM Sivan Metzger. “That triggers a chain of events that leads to a Google ad or a Facebook ad, customized and optimized to those interfaces.”

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