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by Aaron Goldman, Kenshoo CMO

Pop quiz hot shot: What do Steve Jobs, Israel, Billy Beane, Don Draper, and Bonnaroo have in common?

All of the above have been sources of inspiration for my columns — and, today, I’ll add one more to the list.

After spending last week in Hawaii with my time-zone challenged kiddos, I hope you can understand why my mind wandered to SEM every now and then.

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