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by Miranda Miller

Aaron Goldman of Kenshoo told Search Engine Watch they’re seeing the same trending in their data.

“Indeed, it looks like shopping started earlier with a 25 percent bump in sales revenue from paid search year-over-year across our US retail index during the week leading up to Black Friday,” Goldman said.

In their analysis of over 12 billion search advertising impressions, Kenshoo saw a 40 percent YoY increase in Thanksgiving Day retail revenue driven by paid search ads.

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