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by Chris Sherman, Searc hEngine Land

“Each of the platforms had strengths – but Forrester also called out weaknesses that are important understand if you’re considering a bid management platform. Here’s how each of the five companies evaluated compared:

Citing strength in both the current offering and strategy sections of its review, Forrester named Kenshoo as the sole “leader” in its evaluation. Notable features included an easy-to-use interface, keyword identification tools and hyperlocal targeting, among others.”

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