by Aaron Goldman, Kenshoo CMO Well it’s November, and you know what that means… next month is the Search Insider Summit! Oh, yeah, and there are a few holidays, too. The time to prepare is now. For SIS, that means getting your liver acclimated for the high altitudes. For the holidays, that means getting the right people and tools in place to maximize SEM performance. Read the full article on MediaPost.com.