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by Aaron Goldman, Kenshoo CMO

Captivating. Confounding. Mesmerizing. Maddening. Alluring. Alliterative.

Call me Ishmael. No, call me Ahab. I’m obsessed. I’ve been searching for the perfect search engine (and whale of a pun!) for years and, every time I think I’ve found it, the darn thing slips out of my grasp.

Read the full article on MediaPost.com.