Many brands often wonder about the value of Paid and Organic Search for their business and how to achieve the optimal balance on a Search Engine Results Page (SERP).

This study from Kenshoo and Resolution Media analyzes the relationship between Paid and Organic Search Marketing for a major retail division of Hewlett Packard (HP) in the U.S. The dataset covers millions of visits for each of the Paid and Organic Search channels and addresses more than $10 million in direct online sales conversion revenue for each channel.

Download your copy of The Search Sandbox and learn the 6 key findings this study uncovers and walk away with actionable recommendations to apply to your search program.