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by Aaron Goldman, Kenshoo

“Some have compared writing paid search copy to the ancient art of haiku. It can be tough to assemble a coherent message, much less pop off the page, in 95 characters. But, if you think that’s hard, try doing it with rhymes!
Ever the glutton for punishment, I decided it was time to lay down another installment of search haiku. Be sure to catch up on my versions from 2006, 2009, and 2010.”

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