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In a highly competitive industry, where capturing the attention and fostering the loyalty of their customers is key, RBC has to squeeze efficiency out of each and every dollar of its marketing investment. With a robust search program already in place, RBC knew the key to continued growth was to improve the ROI of their existing paid search profiles and lower the overall cost-per-action (CPA) of their portfolio of campaigns. No small feat, given their search programs were already quite successful.

Find out more in this case study.