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RIOT Expands Strategic Partnership with Kenshoo, Adds Paid Search Capabilities for Cross-channel Campaign Creation and Optimization

Read the press release in Portuguese

Sao Paulo (June 27, 2014) – Kenshoo (www.Kenshoo.com), the global leader in predictive media optimization technology, today announced that it has expanded its partnership with RIOT, Latin America’s first social media agency and now the largest independent, full-service digital agency in Brazil, to provide paid search campaign creation, management and optimization capabilities to RIOT’s service offerings. By incorporating paid search functionality, RIOT can easily and efficiently create targeted cross-channel campaigns for extended reach and engagement.

“From the viewpoint of the marketer, Kenshoo represents the company that Google and Facebook would be if they merged and became one company. The data proves combining Search and Social yields extraordinary results when used together. Marketers should no longer view the channels as separate,” said Alberto Blanco, CEO of RIOT. “Kenshoo technology provides us the ability to integrate these channels for powerful composite digital marketing.”

To help deliver the most relevant and engaging ads, RIOT will leverage Kenshoo Intent-Driven Audiences (IDA) firsthand, the first solution in the market that matches clicks on search engine ads to audiences on Facebook in real-time. Kenshoo’s fourth audience management solution, IDA allows marketers to show ads to consumers that have searched for specific keywords and also use Facebook’s targeting capabilities to find more customers like them, while providing access to Facebook’s entire ad inventory, including mobile, as well as Facebook’s advanced filtering capabilities to further refine targeting on top of consumer search intent data.

Presenting quantifiable evidence that paid search conversion activity increases as advertisers spend more on Facebook, Kenshoo recently released a new research study titled, The Facebook Added Value Series: Volume 2: Finding the Sweet Spot for Search and Social Investment. The study, executed by Kenshoo and commissioned by Facebook, also determines the minimum spend requirement needed to activate the cross-channel benefits as well as a point of diminishing returns, identifying there is a “sweet spot” for marketers’ investments.

“RIOT fully understands that siloing search and social campaigns is no longer an effective strategy for reaching consumers in efficient and successful manner; as consumers migrate to an omnichannel approach, the marketers that follow suit gain a leg up on their competition,” said Gary Nafus, Managing Director, Americas for Kenshoo. “By combining their digital marketing expertise with Kenshoo’s advanced technology, like Intent-Driven Audiences, RIOT firmly cements its status as a leading digital agency in Latin America.”

About RIOT
Established in 2006, RIOT is the first-ever Brazilian agency specializing in social media. In 2012, it incorporated a digital agency and a media bureau, redesigning the whole creation scope, aiming at a position that is way beyond social media. Today, RIOT has around 300 employees in four offices in Brazil – São Paulo, Rio de Janeiro, Brasilia, and Fortaleza. Clients include brands such as Johnnie Walker, Renault, LG Electronics, Spotify and Alibaba. Visit: www.riot.com.br for more information.

About Kenshoo
Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local, Kenshoo SmartPath, and Kenshoo Halogen to direct more than $200 billion in annualized client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Kenshoo powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 23 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.

Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.