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Performance Marketing is no longer about targeting customers with mass marketing or crude pay-per-click models. It’s about having the right conversations, with the right people in the moments that matter – and then being able to scale the approach.

In this webinar (originally broadcast in December 2017) we consider four areas where we believe performance marketers need to think revolutionary rather than evolutionary in order to achieve engagement at scale: – Rethinking Channels – Rethinking Ad Creative – Rethinking Technology – Rethinking Success