Online advertising has become the new storefront. Consumers are conducting more of the shopping journey online now than ever before, and keeping up with this trend means advertisers are tasked with creating engaging and enticing product ads to enable discovery and reach consumers at the point of purchase. E-Commerce advertising is growing and provides many avenues to better engage consumers and drive results. Amazon is a leader in e-commerce and rapidly transforming into the top destination for customer engagement and advertising.
Kenshoo E-Commerce allows advertisers to energize e-commerce marketing activities on Amazon by leveraging Amazon Marketing Services (AMS).