Generational marketing is not about saying that everyone from a certain age group all acts the same, but there are some observed behaviors of each that are prevalent enough to bank on when developing marketing plans and messaging.
Advertising has a generation problem. Too much of our messaging is either generic for all generations or based on misconceptions—for example, the assumption that Baby Boomers aren’t online or the commonly held belief that younger generations only want advertisements in gif form.
The cure for these age-based misfires? A closer look at exactly how each generation uses technology and spends their time online, which could lead to a deeper understanding of what customers of all ages are looking for from brands in order to serve messages that matter.
Read this free white paper, to learn:
- Why generational marketing matters
- How to go from a “one-size-fits-all” approach to a tailored strategy when marketing to Baby Boomers, Generation X, Millennials, and Generation Z
- Specific tips when using paid search and social advertising to best reach these audiences
Download the new Kenshoo Media Research white paper: The Definitive Guide Marketing to Generations today to learn what you need to know about nailing your messaging to the four key generation groups today.