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by Laurie Sullivan, Media Post Blogs

“Advertisers pay less per click these days, although many continue to invest more in paid-search ads. After peaking at an average of $0.46 per click in the third quarter of 2012, the cost continued to fall in Q1 2013 globally, reaching a five-quarter low of $0.39 for Kenshoo clients. Lower costs reflect the ability of marketers to improve targeting and messaging techniques.”

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