After a year of planning and anticipation, I’m happy to report that K8, our first annual global client summit, was quite the success– with over 150 guests representing companies from across the globe, all convening at Cavallo Point Resort in Sausalito, CA on September 9, 2013.
One of the highlights was a keynote session led by Sir Michael Moritz of Sequoia on the Personal Revolution. Drawing on comparisons to the industrial revolution, Moritz spoke of today’s technology advances, tools, and the “data factory” contributing this new era, which connects businesses to audiences across the world.
Another excellent presentation was our morning keynote with Shar VanBoskirk of Forrester entitled “How to Prepare for the Next Digital Decade.” VanBoskirk shared keys steps on how to execute agile innovation in this age of digital disruption. This topic resonated especially with me (as I’m sure it did with many Kenshoo-ers) given our quest for Infinite Innovation.
We also had a great “fireside chat” with David Fischer from Facebook, who took the stage with our own Sivan Metzger and addressed Facebook’s growing international presence among other topics. Some of the key sound bytes from this session were captured by Inside Facebook.
Research was one of the key themes of the day as we wanted to give our clients helpful data and insights that could be applied to marketing programs. At K8, we got first looks at groundbreaking research from Facebook and Yahoo plus proprietary research from our own Josh Dreller on multi-touch attribution and 3-screen usage.
In the afternoon, we had the Kenshoo Ecosystem Challenge, which had our attendees out of their seats , racing around the resort grounds to meet with Kenshoo partners, and having some fun along the way.
My personal favorite contribution to the scavenger hunt had to be the “Cronuts” brought in by the PM Digital Team. Thanks folks!
Kudos to the purple team for winning the iPad minis and the pink team (who was only 1 second behind!) on winning the Bing electric hoodies.
And, of course, we can’t forget about the evening reception which featured an impromptu piano performance by Mr. Josh Dreller, who serenaded the audience with a wide variety of covers. He is a man of many talents and shines on any stage.
All in all, it was a great day of learning and networking, and we’re so grateful to everyone who came and brought their amazing energy, making our inaugural event even better than even we expected.
Please visit www.Kenshoo.com/K8 to view full slideshows from each session. We’ll be updating this page in the coming weeks with videos and images so please check back for more and feel free to share with your colleagues.
We’re already starting to plan for K8 2014 and hope to see you there!