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“The role of mobile phones and tablets in UK paid search advertising has continued to increase and now accounts for roughly 25% of total spend and 28% of total clicks, according to the latest data from digital marketing technology firm, Kenshoo.

The findings come from the Kenshoo Search Advertising Trends Q1 2013 report which indicates that increasing demand for both tablet and phone advertising in the UK has driven up Cost-per-Click (CPC) to £0.20 on phones and £0.30 for tablets (which is now equal to computers).”

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