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by Lucy Smeddle, dotRising

“The data is based on a representative sample of Kenshoo clients, which manage more than $5 billion in annualised global advertising spend on the Kenshoo platform, and indicates that search marketers improved overall efficiency of their advertising campaigns, driving more clicks via their ads with fewer impressions, resulting in a 25% YoY increase in click-through-rate globally.”

Read the full article on DotRising.com