Kenshoo’s trusted Local search capabilities now extend to Facebook advertising for easy-to-scale cross-channel campaign creation, optimization and management
San Francisco (August 6, 2019) – Kenshoo, a global leader in marketing technology, today announced the general availability of Kenshoo Local’s new marketing solution for Facebook, purpose-built for agencies serving small and medium-sized businesses, automotive dealerships, and brands with localized operations and physical stores. The best-in-class Kenshoo Local features clients, such as eFlorist by Teleflora and DexYP, know and trust to manage their search campaigns are now available for Facebook, Instagram and Facebook Messenger campaign creation, management and optimization. In addition, cross-channel capabilities have been added to maximize productivity for both workflow and marketing investments, such as budget and optimization features that automatically shift budgets to the best-performing segments, regardless of publisher.
“Kenshoo Local has been the search platform of choice for local agencies and advertisers since 2009, and their top request has been to add social capabilities,” said John Dobrowolski, GM, Social, for Kenshoo. “These clients have highly-specific needs, and they have historically had limited bandwidth and tools to scale their complex marketing campaigns onto Facebook. Kenshoo Local opens up opportunities for this type of advertiser to stay just as productive while adding social to their marketing mix.”
With the newly expanded Kenshoo Local, advertisers will be able to orchestrate localized campaigns across both search and social channels for thousands of SMB clients, dealerships, store locations or geographic markets. Local advertisers and their agencies have struggled to effectively and efficiently execute Facebook advertising at scale because of the rapid nature of location-based business cycles.
“Onboarding new accounts through Kenshoo Local is so seamless and streamlined,” said April Klabon, social media specialist at Xcite Media Group, who tested the social capabilities as part of the Kenshoo Local beta.
By synching Facebook advertising to their search campaigns, Kenshoo Local provides advanced tools for client onboarding, audience management, budgeting and campaign optimization enabling them to:
- Manage Google, Microsoft, Verizon Media and Facebook ad accounts simultaneously
- Automatically activate new accounts directly from a CRM or Order Management System
- Create and manage Custom and Lookalike Audiences for Facebook
- Optimize budgets across multiple Facebook campaigns towards a shared goal
- Launch campaigns quickly through a time-saving creation workflow
- Consolidate and analyze performance data across search and social channels
For more information please visit Kenshoo Local to learn more.
Kenshoo is the leading technology platform for brands looking to plan, activate and amplify effective marketing across the most-engaging digital channels. Kenshoo offers the only marketing solution that provides data-driven insights and optimization technology to help make informed decisions and scale performance across Google, Facebook, Microsoft, Pinterest, Snapchat, Instagram, Amazon, Apple Search Ads, Verizon Media, Yandex, Yahoo Japan, and Baidu. Kenshoo’s machine-learning algorithms and cutting-edge AI enable companies to predict and keep in-step with the ever-changing consumer journey. With 27 international locations and backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures, Kenshoo generates over $350 billion in annualized revenue for the world’s top brands. Please visit Kenshoo.com for more information.
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