Two companies will jointly develop research, employee training and accreditation programs in EMEA region to optimize client results across three key digital advertising channels: search, social and ecommerce
London (March 20, 2019) – Kenshoo (www.Kenshoo.com), a global leading marketing technology platform, and global media network Omnicom Media Group today announce a partnership in the EMEA region (Europe, the Middle East and Africa) to create Digital Centers of Excellence (DCOEs). Through this relationship, the two companies will jointly develop research, campaign auditing and retail immersion workshops, as well as collaborate on employee training and accreditation to improve performance across the most engaging digital advertising channels. The DCOEs will deliver meaningful results for clients by offering access to alpha and beta programs, retail playbooks and joint product roadmaps, while ensuring their campaigns benefit from the advantages of centralized, cross-channel management buoyed by data science technology and key personnel from both companies.
The DCOEs are designed to help agencies and marketers yield insights and efficiencies across three premium and fast-growing digital advertising channels – search, social and e-commerce advertising, supporting the need to manage complex, multi-channel campaigns in unison even amid siloed organizational structures. Marketers consider Kenshoo’s software the gold standard for solving this challenge and benefit from improved in-channel performance from cross-channel signals and intelligence.
“At Omnicom Media Group we are delighted to have entered into a strategic alliance with Kenshoo across all of EMEA to ensure we can co-create the most effective media experiences across Amazon, Google and Facebook that help our clients reach their core audience to deliver sales growth at scale,” says Gemma Spence, CEO Ecommerce EMEA at Omnicom Media Group. “This partnership allows both Omnicom and Kenshoo to push the boundaries within the eCommerce space through joint research into new purchase behaviours and habits whilst also co-creating new tools, systems and applications that help our clients gain actionable insights that can be deployed across their entire business. Our joint goal is to help our clients retain and acquire customers along the value chain and ensure insights can be pushed upstream to improve business performance.”
“We have already seen unprecedented business growth amongst our mutual clients when we apply some of the best practices the two organisations have built,” says Matt Vignieri, Managing Director at Kenshoo EMEA. “OMG and Kenshoo will continue to build upon this success and deliver additional value to clients across Search, Social and eCommerce through our DCOEs.”
These new DCOEs will benefit organizations throughout Omnicom Media Group, including the full-service media networks OMD, PHD and Hearts & Science as well as a number of specialty media communications companies.
Kenshoo’s is the leading technology platform for brands looking to plan, activate and amplify effective marketing across the most-engaging digital channels. Kenshoo offers the only marketing solution that provides data-driven insights and optimization technology to help make informed decisions and scale performance across Google, Facebook, Bing, Pinterest, Snapchat, Instagram, Amazon, Apple Search Ads, Yahoo, Yandex, Yahoo Japan, and Baidu. Kenshoo’s machine-learning algorithms and cutting-edge AI enable companies to predict and keep in-step with the ever-changing consumer journey. With 27 international locations and backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures, Kenshoo generates over $350 billion in annualized revenue for the world’s top brands. Please visit Kenshoo.com for more information.
Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.
About Omnicom Group Inc.
Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Follow us on Twitter for the latest news.