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Future of Digital
Q1 2021 Predictions

The changing of the calendar represents a new beginning—a new year, a fresh start. With the year that 2020 has been, it’s safe to assume that most people are hoping that 2021 will be fundamentally different than this year. 

Leadership changes, a potential ending to the pandemic, and a general return to normalcy would help to put the world back on track. Of course, the world has changed a lot in such a short time. The way consumers shop and buy looks a bit differently than it once did and marketers have had to realign to this new reality. Download the Future of Digital: Q1 2021 edition to read our latest digital marketing predictions. 

Read the Report

In this report, Kenshoo’s Senior Director of Media Research, Chris Costello, has analyzed the advertising metrics and trends from Q3 and Q4 2020 to make some predictions about how Q1 2021 could look. Some of the big questions he tackles include: 

• Will the increases in spending in the second half of 2020 continue into 2021? 
• How important will automation be for digital campaign management? 
• Will retailers and brands continue to invest in e-commerce post-pandemic?

The new path forward for marketers seeking to maximize cross-channel influence is to leverage each channel’s unique benefits in the funnel to engage consumers throughout their purchase paths. Marketers need to take a step back, acknowledge where and how each channel works best, and then holistically plan with a cross-channel strategy.

What's missing? New, critical areas where CPG marketers need data

The CPG landscape has changed dramatically over the last five years. As more consumer buying behavior migrates offline to online, CPG marketing budgets have followed. The digital transformation isn’t new, but its dramatic acceleration has caught many companies off guard and unprepared. 

Additionally, new competition from direct-to-consumer (DTC) and private-label brands are forcing CPGs to rethink their market strategies. To fuel data-driven decision making, CPG marketers need much more data than ever before.

Read this report to learn about the kinds of data CPG marketers need, ways they can get that data, and how best to use it once they do. 

Read this report to learn more about:

  • Why marketers need to focus on Search, Social, and Ecommerce advertising as the key to digital success

  • How the new rule of marketing is to stop thinking of your sales path and focus on each customer’s individual buying journey

  • The strengths and weaknesses of each channel and why aggregating them into a single funnel is the best approach

Read the report today!

Read the Report

Download the report

Future of Digital: 
Q1 2021